29 May Why Choosing the Right Estate Agent Team Matters

At Kelvin Francis, we believe that a successful sale or purchase is never down to one person. It is the work of the right team, with the experience, care and coordination to support you.

It’s Not Just About Selling

Some agents might be focused on making the sale. We are focused on helping you find the right home or buyer. There is a difference.

Our role is to guide, not push. From the first conversation to the final signatures, we are there to advise, support and take as much of the pressure off you as we can. That means you are kept informed, treated with respect and always able to pick up the phone and get a straight answer.

So much work goes into selling a home. From marketing the property through the best online channels to showcasing it with high-quality video and photography — these are crucial steps that, if skipped or poorly handled, can delay your sale.

Finally, communication runs through the core of everything we do. Understanding timeframes, booking viewings and keeping you informed throughout the whole process is absolutely vital to keeping the experience as stress-free as possible.

The Risk of Choosing the Wrong Agent

We often meet clients who have tried to sell or buy through corporate or online agencies. Some had no updates for weeks. Others missed out on properties due to slow responses. A few found themselves tied up in chains that were not being managed properly.

The result is nearly always the same — the sale falls through, the search restarts, and the stress, time and cost build again.

It’s tempting to go with the cheapest option at the start. But if you need to do it all again later, you end up paying twice. That is why it matters who you work with from the beginning.

Below, we’ve listed some key tips when it comes to vetting estate and lettings agents — so you don’t make the same mistakes our clients previously have.

What to Look for in a Good Estate Agent

Not all agents are the same. A good one will be open, reliable and truly understand the area you are moving into.

Here is what you should expect from any estate agent:

• Real knowledge of the local market, with accurate pricing and honest feedback
• Clear communication from start to finish
• Ability to manage the full process — not just list a property
• A full team behind the scenes to handle everything from paperwork to promotion

At Kelvin Francis, all of the above is standard procedure.

Meet the People Who Make It Happen

Every member of our team plays a vital part in making things work. Each person brings their own skills and experience, which means no detail is missed and every part of the process is looked after.

See the full team

Valuations

Jan and Matthew are our valuation specialists. They do more than put a number on a house. They look at the wider market, recent trends and buyer behaviour to give you a true, informed figure. Matthew is also a skilled photographer and drone operative, making sure every property looks its best online, in our office window and in print.

Sales and Sales Progression

Barbara, Mark, Carol, Tracy, Sarah, Katie and Alex manage viewings, offers and the detailed work after a sale is agreed. They speak with buyers, sellers, solicitors and agents daily to make sure nothing stalls. The team works hard to present your property at its best while handling everything behind the scenes.

Learn more about sales

Typist

Sue manages all sales material, other documents and correspondence. It may not sound glamorous, but it is essential, and Sue’s attention to detail ensures everything is accurate and ready when needed.

Sue

Mortgages

Jo provides clear, helpful mortgage guidance. She understands that it’s not just about numbers, but about giving you confidence in your budget and your next steps.

Mortgage advice

Jo

Rentals

Laura, Sharon, Shuwan and Emma manage lettings across Cardiff. They look after both landlords and tenants with care and professionalism, ensuring smooth, stress-free rental experiences.

Explore rentals

Directors

Kelvin Francis and Tony Filice have led the business for decades. Both are Fellows of the Royal Institution of Chartered Surveyors and are actively involved in daily operations. Their leadership is based on trust, professionalism and doing things properly, values reflected throughout the team.

Common Issues We Help Avoid

We regularly hear from clients who’ve had bad experiences elsewhere. Common problems include:

• Overpricing properties and getting no interest
• No updates or returned calls
• Missed or poorly handled viewings
• Slow sales progression due to lack of follow-up with solicitors
• Online-only agents lacking local knowledge

These are all avoidable when you have a full, experienced team supporting you every step of the way.

Our Local Commitment

We proudly serve Cardiff and its surrounding areas, including Cyncoed, Roath Park, Lisvane, Penylan and more. Because we are based here, we understand the local schools, transport links, communities and — most importantly — the types of buyers active in the area right now.

That local insight makes a real difference whether you’re buying or selling.

A Final Word from Us

Your home is one of the most important things you will ever sell or buy. You deserve to feel supported from start to finish.

At Kelvin Francis, we believe in doing things properly — with the right people, the right values and a clear focus on getting the best result for you.