How AI is Changing the Way We Search for Property

Artificial intelligence is inevitable, slowly integrating into part of the everyday process for all walks of life. We think that the relation between AI and property search is no exception. Younger buyers are already comfortable with tools like ChatGPT, while older buyers are beginning to explore these technologies too. As time progresses, there will be ways AI could be used to make finding a home simpler and faster. For sellers it also opens up new opportunities to get their property seen by the right audience.

AI is not a replacement for estate agents. It is a helpful tool that will progress to speed up parts of the process, but the human side of moving home will always be essential.

Let’s review some of the pros and limitations of how AI will integrate into property search, valuations and estate agencies.

Can AI really help buyers find the right property?

AI will already change how people search for homes. Instead of browsing through long lists, buyers could set lifestyle preferences such as being near schools, green space, or transport links. The technology can refine results quickly, cutting out homes that do not meet expectations.

For example, someone might say: I am looking for a home in Cardiff near a good secondary school with a south facing garden, open views, a double garage and a budget of up to £1m. AI could filter through the market in seconds and highlight the closest matches. That gives buyers a focused shortlist rather than an overwhelming choice.

In fact, we used ChatGPT to try this out and the results it pulled back were quite impressive.

Where AI helps most

AI works best when there is a lot of information to bring together. In property this includes:

  • Filtering by lifestyle preferences as well as location and price
  • Sorting through complex data to highlight the most relevant results
  • Reducing time wasted on unsuitable options
  • Supporting legal processes by handling data faster

By speeding up the research stage, AI helps buyers move more confidently to the decision-making stage.

What about AI for property valuations?

AI is also being used for valuations. These are becoming more popular because they can instantly analyse sales data and market trends. They are a useful starting point for buyers and sellers who want a rough idea of value.

However, AI valuations cannot understand nuance. They do not see the condition of a property, the quality of its finish, or the feel of a street. That is why a professional valuation from a local estate agent remains vital. At Kelvin Francis we combine data with decades of experience to provide valuations that truly reflect the Cardiff and South Wales market.

Will AI ever replace estate agents?

Technology may be able to produce results quickly but it cannot replace local expertise or personal guidance. Buying and selling involves more than algorithms. It requires negotiation, reassurance, and advice that comes from years of working with people and communities.

At Kelvin Francis we ensure properties are marketed clearly, presented in their best light, and supported with the human expertise that turns interest into a successful move.

For sellers AI creates new chances for the right buyers to find their property. But to take advantage of this opportunity, presentation matters more than ever.

Accurate descriptions, clear photography, and highlighting lifestyle benefits such as catchment areas, gardens, and transport links ensure that homes stand out in AI-driven searches. We help sellers prepare their property so it is well placed for both AI tools and traditional enquiries.

Staying one step ahead with Kelvin Francis

At Kelvin Francis we believe in blending traditional values with modern methods. Over the years we’ve adopted a range of advanced marketing tools to make sure your property stands out, without losing the personal touch that matters.

Here are some ways we stay ahead:

What We Do Why It Matters
Professional photography Captures your home in its best light, highlighting layout and natural brightness with care and precision.
Drone photography Offers aerial views — ideal for expansive gardens or scenic plots — adding perspective that still photos can’t match.
Virtual staging Helps buyers imagine a home’s true potential by furnishing empty spaces digitally in a tasteful and realistic way.
Video tours Guides potential buyers through your home’s flow and character, especially helpful for those who can’t visit in person.
Accurate floorplans

Provides clarity on layout, dimensions, and flow, giving buyers the confidence they need before visiting.

To summarise

AI is a positive step forward that will make searching for homes faster and easier. It may even help simplify the legal system which can slow down the process today. But technology should work alongside human expertise, not instead of it. Let’s summarise by looking at some of the pros and cons of AI when it comes to property.

Pros Cons
Speeds up property searches by filtering results quickly Cannot account for unique features or local knowledge
Helps buyers match homes to lifestyle preferences AI valuations may be too general or inaccurate
Reduces time spent looking at unsuitable homes Lacks the reassurance of a trusted advisor
Supports legal processes by processing data faster Risks missing important emotional and practical factors
Creates more opportunities for the right buyers to find the right homes

Relies heavily on accurate descriptions and presentation

At Kelvin Francis, we welcome modern tools that make the journey smoother, while always providing the trusted service and local knowledge our clients rely on. We keep up with the times while never losing the fundamentals of exceptional service.

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