Selling a property is not just only listing your property on a major portal, it's a lot more than that, if you really want to move.

We at Kelvin Francis, a High Street Real Estate Agent, will realistically value your property for its maximum price, accompany all viewers, negotiate the best price and most importantly, ensure that the sales progression leads to an exchange of contracts and completion.

We are paid only by results, i.e. after an exchange of contracts, but only when the sale is completed, unlike an on-line only agent, where there is no interest in negotiating a better deal for you, as they have already been paid up front, for listing your property.

Property owners may think that they are saving money by using an on-line only Agent, but overlook that they may receive a lower price than through a High Street Real Estate Agent, who is experienced in negotiating higher figures and more importantly, has the expertise and know-how with the sales progression to qualify and vet buyers, verify their chain, talk to solicitors, resolve problems arising from surveys, in order to bring about an exchange of contracts and completion.

In a rising market, when multiple offers on one property are possible, a Real Estate Agent has the expertise to go to 'best bids' and obtain over the asking price, whereas an online only Agent will not. The additional sum received by a Vendor as a result is the expertise they are paying for, which can sometimes cover for the higher fee rate charged by the Estate Agent.

Some Vendors using an online only Agent also forget that they too will be purchasers, when and if they have a buyer. However, if you have not paid for sales progression services, qualifying and vetting your purchaser and their chain, this may have a detrimental impact on your likely purchase, when under due diligence, the selling Estate Agent checks your status.

What the property professional bodies say...

  • "Selling the house is the easy bit," says Mark Hayward, of the National Association of Estate Agents. "Much more difficult is dealing with the offer, checking the chain, and talking to lawyers," he says.
  • Peter Bolton King, of the Royal Institution of Chartered Surveyors (RICS), told the BBC: "There is a huge difference between paying a few hundred pounds just to put the property on to the internet, compared with all of the services that should be provided, and the security that should be offered, by the good traditional local estate agent."
  • Tony Filice, RICS Spokesperson, Wales Residential and Director Kelvin Francis, Cardiff "As an Estate Agent with over 30 years experience, having obtained a degree in Urban Estate Management and trained as a Chartered Surveyor in property matters for 5 years, before qualifying, I advise Clients on selling, overcoming sale progression problems (legal and building defects) and I am of the opinion that as a Real Estate Agent, I am better placed than an online only Agent to advise Clients on the most valuable asset they are likely to own."

If you are thinking of selling, we would be happy to provide a free market appraisal, advice and full range of our services, without obligation.

Telephone 02920 766538, option 1, or email